cell formation. When cells are exposed to heavy amounts of free radicals without
sufficient cell signaling processes they develop genetic mutations that
replicate abnormally. Anti-oxidants
are nature's defense against free-radicals. Some of nature's most powerful
anti-oxidants are a class of polyphenols called Anthocyanins.
Many plants are exposed to direct sunlight and ultra violet rays all day long. This
constant biological challenge has forced these plants to form powerful free
radical scavenging anti-oxidant polyphenols in order to protect themselves. The
anthocyanin class of polyphenols is an especially strong protective
Protection from Environmental Stressors:
Anthocyanin molecules take their name from their deep blue or purple color. Cyan is the
Greek word for dark blue. This color is derived at the cellular level through
very unique double bond structures. These unique components have allowed their
host plants to thrive in an environment of direct sunlight by acting as a
natural sunscreen through absorbing blue-green and UV light. This process of
photo inhibition dramatically reduces stress on the plant. Additionally, these
components act as anti-oxidants with very quick and effective free radical
Influencing Gene Expression:
Scientists have found over 600 forms of anthocyanin’s naturally occurring in our ecosystem.
The most common form of anthocyanin is cyaniding-3-glucoside (C3G) which has
been shown through human and animal studies to directly influence gene
expression. C3G has been shown to selectively up-regulate genes that provide
more protection while down-regulating genes that cause damage such as
Reducing Chronic Inflammation:
Most people in our society are chronically inflamed due to excessive free radical
formation, lowered anti-oxidant status, nutritional deficiencies, poor fatty
acid balance, elevated toxins, elevated mental & emotional stress, and
elevated physical& neurological stress. When these factors are present the
body produces higher levels of inflammatory mediators such as cytokines that
produce inflammation and tissue damage.
Reducing Oncogene Formation:
Under inflammatory conditions certain cells will trigger oncogenes which are genes
that induce cancer-cell reproduction. The greater the acceleration rate of
oncogene formation the faster the rate of cancer growth. Once a cancer cell gets
formed it has a strong potential to spread into local tissue & metastasize
into other areas. The bodys’s own natural defense against cancer is programmed
cell death called apoptosis. Anthocyanins have been found to suppress the
inflammatory conditions that create oncogenes while promoting cancer cell
apoptosis (programmed cell death).
Cancer cells are typically in what is called an "undifferentiated" state when they are
formed. This means they do not have any specific functional characteristics
like a normal liver or skin cell. C3G has been shown in studies to induce
normal differentiation of certain cancers such as melanoma cells. This is very
important because cancer cells that differentiate are dramatically less
dangerous than undifferentiated cells.
1. Make a shake everyday with coconut milk and anthocyanin rich berries such as blueberries,
raspberries, blackberries, acai berries, elderberries, &/or bilberries.
2. Snack on red cabbage, make red-cabbage sauerkraut
or juice red cabbage
3. Use exotic foods such as purple cauliflower, purple corn, & purple
4. Take a whole-food based multi-vitamin with berry extracts in it.